A majority of festive-season borrowers are choosing speed and simplicity over cheaper rates when taking personal loans, according to a new survey by Paisabazaar.

The survey, based on responses from over 10,200 consumers across India, found that 42% selected lenders offering quick disbursal with minimal documentation, while only 25% said the lowest interest rate was the deciding factor. The trend points to a behavioural shift toward convenience and digital accessibility in borrowing decisions.

Nearly 80% of respondents said they prefer guided digital platforms to compare and apply for loans, with 53% citing faster approvals and disbursals as the biggest factor that would make borrowing easier.

“The growing confidence among consumers to take personal loans — not just for essential needs,

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