FARGO — Rocky’s Burgers, Franks & Fries opened Monday, Nov. 10, at 2601 32nd Ave. S., in Fargo, an address that was formerly home to a Taco John's restaurant that closed in 2023.

As customers approached the restaurant, they were welcomed by employees who were working outside to help direct traffic for things like pick-up orders.

Inside, customers were greeted warmly by staff members, as well as Morgen Martelle, COO of Rocky's, a relatively new brand that was born in Minot, N.D., when the first Rocky’s Burgers, Franks & Fries opened there last November.

The concept for the restaurant was created by Minot restaurateur Mike Sartwell.

Sartwell has five decades of experience in the food business as a Taco John's franchisee and still operates Taco John's locations in Minot, Williston and D

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