Audi Australia is ditching plans to launch the all-electric A6 e-tron and S6 e-tron range Down Under, following a "strategic realignment".

In a statement supplied to CarExpert , a spokesperson for the German marque's Australian division said: "After careful consideration and thorough evaluation, we have decided not to introduce the A6 e-tron or S6 e-tron model to the Australian market at this time".

"This decision reflects a strategic alignment with local market demand for upper-large luxury electric passenger vehicles. Despite growth in electric vehicle (EV) uptake, the large luxury sedan EV segment remains relatively niche. Demand is modest and price sensitivity is strong within electrified segments here, with volume centred around incentivised price points such as the Luxury C

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