FARGO — Rogers & Hollands, the "largest and oldest family-owned and operated jeweler in the nation," has opened a location in the West Acres Shopping Center.

The store is located in the former home to Zales, which closed in February of 2024.

West Acres announced the opening Saturday, Nov. 8, on social media.

"@rogersandholland is officially open. Known for their bridal jewelry, tennis bracelets, watches, and all the name brands you know and love, there’s something new to discover every time you visit. Now open, just in time for all of your holiday shopping!," read the Instagram post.

The company's story began when the first Chicago store, Hollands Jewelers, opened in 1910.

Thirty five years later, Rogers Jewelers was opened by two jewelers, Bernard Friedman and Herbert Goldstone, in

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