Levi's will sell its new line of $300 jeans in more stores next year as it looks to boost growth by tapping into strong demand for premium denim, chief financial and growth officer Harmit Singh told Reuters.

Launched in Asia earlier this year, and in around two dozen stores in Europe and the US since September, the Blue Tab range of higher quality jeans and shirts is part of an ongoing push to broaden the Levi's brand and attract more women.

"We're coming back with a larger scale in '26, because it's done really well," said Singh, dressed in a shirt and jacket from the new line inspired by heavier and stiffer Japanese selvedge denim.

In Europe, Blue Tab jeans sell for between about 250 and 350 euros ($290-410), compared with between 70 and 130 euros for its Red Tab line. Blue Tab jacket

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