We’ve heard a lot about how livestream shopping is the future and Kay Barron clearly believes it is. The former Net-a-Porter fashion director (and best-selling author via How to Wear Everything) has founded Vvend, a new video commerce creative agency.

It’s launched this week in a strategic partnership with Bambuser, “the global leader in video commerce technology powering more than 200 retail brands worldwide”.

They said the link up and the creation of the company “was inspired by Kay’s experience leading and hosting Net-a-Porter’s livestream series, which became a commercial hit for the platform, popular for enabling viewers to purchase outfits in real-time”.

So Vvend hopes to continue that trend with its consultants helping brands “drive digital revenue, engagement, loyalty, and gro

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