Yael Aflalo is doing things differently.

Since launching her namesake brand Aflalo in 2023, the entrepreneur and Reformation founder has quietly carved out her own space in fashion, again — one that feels more intimate, intentional and mature. Her offering of elevated, effortless clothing for the fashionable subset has garnered cult status, with notable stylists, founders and actresses among its followers. On Wednesday, the budding label will open to the public its first retail concept inside its SoHo studio.

Located on the third floor of 56 Greene Street, the sun-drenched 5,500-square-foot loft offers a selection of luxurious essentials that span cashmere knits, leather bomber jackets, French silk dresses and tailored trousers along with fine jewelry designed in collaboration with Lea

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