Tous marked the 40th anniversary of its signature Bear on Tuesday night with a glittering celebration at the Museu d’Art Contemporani de Barcelona. The event brought together campaign stars and brand friends for an evening that blended performance, fashion and heritage.

Inside the museum — transformed under the creative direction of Galician artist Marta Pazos — guests including Rossy de Palma, Amaia, Macarena Achaga, Ángela Molina, Cecilia Suárez, Esmeralda Pimentel and Agustín Della Corte gathered for cocktails bathed in Tous’ signature fuchsia light.

The night unfolded as a four-act experience tracing the Bear’s origins, narrated by Pazos herself. Dinner followed upstairs: a golden tablescape anchored by a sculptural gold nugget, with jewel-shaped dim sum created by chef Meilan Kao.

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