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Brands are tickled pink — and green — ahead of the release of “Wicked: For Good,” the second installment of the prequel to “The Wizard of Oz” starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The first installment released last year, followed by the Nov. 21 release of the finale.

Not only has it already captivated audiences with its enchanting narrative — an adaptation of the hit Broadway musical — but it has also set the stage for a series of themed collections and collaborations. The partnerships have woven the movie’s character aesthetics into a variety of consumer fashion and accessories capsules, spanning apparel, beauty, footwear, accesso

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