When Shay Mitchell's daughter said she wanted to do "what mummy does", it sparked the idea behind Rini — a Korean-inspired skincare line for young children.

Co-founded by Mitchell, a well-known Canadian actor, and fellow entrepreneur Esther Song, the brand was announced on Instagram last week to Mitchell's 35 million followers.

"This has been three years in the making, inspired by my girls, their curiosity, and all the little moments that made me realise how early it starts," Mitchell wrote.

But the children's skincare line has become a talking point online and on social platforms, sparking a debate about how young is too young for children to use products such as face masks. Loading Instagram content

'Self-care' for children

Mitchell rose to prominence for her role as Emily Field

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