Why Hailey Bieber's name has mysteriously vanished from iconic smoothie at LA supermarket

The $20 Hailey Bieber Strawberry Glaze Skin Smoothie at Erewhon was an instant hit when it launched in 2022, drawing crowds to the luxury grocery store.

Its popularity kept Bieber’s name on the menu until it recently mysteriously disappeared.

“Her contract ended, so we can’t say Hailey Bieber,” a smoothie cashier at Erewhon told Page Six.

However, customers are still ordering the “Hailey” in droves.

Workers at the Beverly Hills Erewhon say they make at least 600 a day, more than any other smoothie on the menu.

While Hailey, 28, did not come up with the recipe herself, according to an Erewhon smoothie worker, and her partnership is said to have expired, her stardom continues to skyrocket sales.

“All the customers don’t know. They still say Hailey Bieber. She’s not getting anything,