By Andy Furman

NKyTribune staff writer

The name has changed. After more than 52 years of serving the Greater Cincinnati and Northern Kentucky Region, BAWAC has a new name – Proudworks. The mission, however, remains the same.

That rebranding was unveiled back in September.

“Our mission, “Jason Ashbrook, Proudworks President and CEO told the Covington Rotary Club this week, “is to transform barriers into opportunities for people with disabilities, or other challenges, by empowering them with services to live, learn, work, and thrive in the community.”

But Jason, why Proudworks?

“Our staff was going through a strategic branding process earlier this year,” he told the Northern Kentucky Tribune. We had much feedback on the name BAWAC. Our Proudworks is a little more straight forward – and

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