My wife and I just returned from Louisville, Kentucky, the home of Muhammad Ali, Jennifer Lawrence, Louisville Slugger bats, the Kentucky Derby at Churchill Downs, the “hot brown” open-faced sandwich, and lest I forget, bourbon whiskey by the barrel full!

You see, we attended the fall conference held in Louisville for the Society of Industrial and Office Realtors.

On the agenda was a bit of sightseeing, touristing, networking and world-class learning from the best and brightest in our industry.

So today, you’re getting a two-fer. What the SIOR Global Conference and Louisville, Kentucky can teach us about commercial real estate.

The horses are at the post, so here goes.

Relationships trump algorithms

No matter how advanced our tools become — CRMs, AI-assisted valuations, digital twins

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