When The Witcher 3: Wild Hunt was released in 2015, its success was so overwhelming that it's hard to imagine it would have gone any other way. But from CD Projekt 's perspective, success seemed far from certain in the runup to launch. In particular, the Polish studio was deeply concerned about competition from another game released that summer, Rocksteady Studios' Batman: Arkham Knight .

The concern didn't derive purely from the fact that Arkham Knight was a hotly anticipated game. CD Projekt was more specifically worried that Rocksteady's open-world superhero game would shunt The Witcher 3 off the shelves at retailers.

Speaking to PC Gamer's Joshua Wolens, CD Projekt's joint CEO Michał Nowakowski explained the situation as it stood in early 2015: "There was a big question about the exe

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