Why Some Trader Joe's Products Have Long, Pun

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Why Some Trader Joe's Products Have Long, Pun-Filled Names By Alexa Valme Nov. 15, 2025 1:39 pm EST

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Trader Joe's is known for its low-price deals , but it's the labels that tend to steal the spotlight. Some names get straight to the point — Cauliflower Gnocchi tells you exactly what you're buying — while others read like the start of a joke. This Strawberry Walks Into a Bar, a cereal bar available at the store, turns breakfast into something that sounds like a bit. The mix of practicality and wordplay is deliberate, and over time, it's become one of the company's most recognizable quirks.

In a recent episode of Inside Trader Joe's, co-hosts Tara Miller and Matt Sloan explained that every label starts with inte