KARACHI:

Pakistan's e-commerce sector may hold the promise of generating thousands of jobs over the next five years, but industry experts warn that this potential will remain unrealised unless the government urgently addresses major structural challenges, chief among them is the severe shortage of skilled professionals, fragmented training systems, and the absence of a unified national roadmap for workforce development.

Despite rapid digital adoption and the upcoming E-Commerce Policy 2.0, they caution that Pakistan risks falling short of its ambitious growth targets without immediate investment in human capital, sector-specific skills, and modern logistics and payment infrastructure.

Industry experts have highlighted that Pakistan's e-commerce and allied sectors hold significant potent

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