Picture this: a group of young friends at an event, banging heads, hands in the air, dancing to the rhythmic beats and singing their hearts out together. Sounds like any other live band gig or EDM night, right? Only, it’s not. This is bhajan clubbing - a growing trend among Indian Gen Z where devotional music replaces bass drops, the only high is collective chanting, and steaming cups of chai, and not booze, fuel the night.

Bhajan and kirtan, once associated only with the elderly, now have the younger generation’s interest. They are getting together in cafes, banquets, and community halls to dance to the rhythm of spirituality.

Hundreds of videos going viral across social media platforms are proof. Enthralling clips of colossal young crowds clapping and chanting ‘Shree Krishna Govind Har

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