Eminem has launched a legal battle with an Australian beach umbrella brand called “Swim Shady,” claiming the company is just imitating his “Slim Shady” alter ego.

The rapper, whose real name is Marshall Mathers, is fighting a legal action at the U.S. Patent and Trademark Office, seeking to cancel an American trademark that the Sydney-based Swim Shady secured on its name earlier this year.

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Eminem’s attorneys say the similar-sounding name “uniquely and unmistakab

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