Will the real Slim Shady please stand up?
Eminem has taken legal action against an Australian beachwear brand called Swim Shady due to the company name being too similar to his Slim Shady alter ego.
The “Lose Yourself” rapper , whose real name is Marshall Mathers III, filed his petition against Swim Shady with the US Patent and Trademark Office on Sept. 29, per a filing obtained by The Post.
Eminem, 53, alleged that the brand’s US trademark violates his own trademark on the “Shady” name and implies a “false association” between him and the company’s products.
The hip-hop legend further argued that Swim Shady consumers are “likely to be confused” by the similar names and that the difference between one letter “does not serve to distinguish” the brand enough from the rapper.
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