A bizarre modern social trend has been named Word of the Year by one of the world’s most prestigious universities.

The University of Cambridge announced the selection of “parasocial” for the Cambridge Dictionary honor this week.

The term is defined as ‘involving or relating to a connection that someone feels between themselves and a famous person they do not know, a character in a book, film, TV series, etc, or an artificial intelligence’.

Cambridge University Press & Assessment, the publisher of the Cambridge Dictionary, said that the year was marked by interest in the one-sided parasocial relationships that people form with celebrities, influencers and AI chatbots.

The public’s obsession and personal investment in the relationship and engagement of music superstar Taylor Swift an

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