Target said Wednesday it plans to invest $5 billion across stores next year in an effort to win back customers as the retail giant reported its 12th-straight month of weak or falling sales.

Same-store sales fell 2.7% in the three months ended Nov. 1.

Customers visited Target less often and spent less while they were there, with foot traffic plunging 2.2% and average transactions falling 0.5% from the previous year.

Target said Wednesday that it plans to invest $5 billion across stores next year. REUTERS

Shares in Target fell 0.9% Wednesday. The stock is down 36% so far this year.

“Mission 1 through 10 is to get back to growth for us,” incoming CEO Michael Fiddelke said on a call with reporters, after declining to answer when he thinks sales will turn positive again.

He announced the

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