MINOT — There are three elements that all successful ballot measure campaigns have in common.
First, they are organized around a simple idea that is easy for voters to wrap their arms around. If you confuse the electorate with a flurry of proposals, they're likely to opt to a default position of "no."
Second, the language implementing the idea is simple. Ballot measure proposals that encompass pages and pages of legalese are not just confusing to voters (see my first point above), but they also present a bigger target for critics to pick apart with political and legal arguments.
Third, and this one is pretty obvious, the proposal put forward must be popular. It must be something a critical mass of voters wants.
A proposed constitutional amendment to have the state of North Dakota cover

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