What happens when Mumbai’s street-side tapri culture meets the growing protein trend? You get Instamart’s Protein Tapri – a pop-up that drew crowds at VESIT College today, with a surprise visit from health and nutrition advocate FoodPharmer, who brought his protein brand, Only What’s Needed, turning the installation into a student attraction.

Given the popularity of trending fitness memes, Instamart recreated a classic Mumbai chai tapri with a protein twist. The pop-up transformed everyday favourites into protein-forward treats: kullad-served protein shakes, protein bhel made with nutrient-dense sprouts, and protein-packed cookies. The concept attracted students and fitness enthusiasts, with queues forming before the stall opened.

The campus was filled with students visiting the pop-up.

See Full Page