Attention foodies! Use code xxx to enjoy a flat Rs 200 off on your favourite dishes the next time you visit us. Such promotional messages could soon flood your inbox as food delivery giant Zomato has decided to start sharing customer data with restaurants, ending a years-long tussle with the restaurant industry. The issue has already cooked up a storm, with politicians and marketing gurus expressing concerns about data privacy and potential misuse of customer information.

Zomato is in advanced talks with the National Restaurants Association of India (NRAI), an umbrella body of over 5,00,000 restaurants, to start sharing customer data with eateries. Similar discussions are also on with Zomato's rival, Swiggy, a report in Business Today said.

WHAT WILL ZOMATO DO?

Currently, food deliver

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