MIAMI — People in New York's Times Square recently may have noticed, among the many electronic billboards, images of a beach, blue water and a caption, "Miami Beach is open for business."

The ads are being paid for by a Florida developer who believes the election of Democratic Socialist Zohran Mamdani as mayor of New York City is an opportunity to lure wealthy residents and their businesses south.

"We have yet to see how the new mayor is going to do. But there's no question that there's a lot of surprise and shock," said Russell Galbutt , one of Miami Beach's biggest developers.

Galbutt's ad campaign builds on messaging from Miami Beach Mayor Steven Meiner on social media , which was directed at city residents unhappy with the election results.

"We're just highlighting, 'Hey, if

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