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Jammu, Nov 21: Ten x You, the brand co-founded by cricket legend Sachin Tendulkar, Karthik Gurumurthy (Chief Executive Officer) and Karan Arora (Chief Operating Officer), launched the Jammu edition of its flagship initiative The Ambassador Program.

The Ambassador Program strives to Recognise, Reward and Empower grassroots sportspersons, academies and coaches. By placing their lived experiences at the heart of product innovation and advocacy, the program strives to establish Ten x You as a credible, athlete-anchored, sports brand.

The Recognize pillar highlights not just coaches but also academies that have built strong infrastructures for sports in the country, ensuring their contributions are celebrated through storytelling-led initiatives.

The Reward pillar delivers tang

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