CINCINNATI — Stop us if you’ve heard this before: Saturday’s Big 12 showdown with unranked Cincinnati at Nippert Stadium here in the Queen City is the most important game in the history of BYU football.

Cougars on the air

No. 11 BYU (9-1, 6-1) at Cincinnati (7-3, 5-2)

Saturday, 6 p.m. MST

At Nippert Stadium

TV: Fox

Radio: 102.7 FM/1160 AM

Hyperbole?

Perhaps, but it clearly is another must-win for the No. 11 Cougars, for a variety of reasons.

For starters, Kalani Sitake’s program’s reputation is somewhat at stake, after the embarrassing loss two weeks ago at Texas Tech, a blowout that still resonates throughout the country among doubters and with the College Football Playoff selection committee, apparently

The 29-7 setback has become fodder for critics who don’t believe BYU

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