Jon Armstrong never intended to create the booming live-commerce platform Stacked Golf. All he wanted was to join the local golf club, but his wife, Ashley, gave him an ultimatum: Yes, he could join, but only if he could find a way to pay for it himself.

His solution? Start a YouTube channel reviewing golf balls. The problem was that he didn’t even have the money to buy balls to review, so he scoured the woods at his Daytona Beach golf club for lost balls and started making videos comparing the Titleist Pro V1 balls he plays to whatever he found in the rough.

Zero budget. Zero business plan. Just a guy with a phone and a hunch that people might search for golf ball reviews.

That was in 2019. Within two months, his channel garnered enough traffic to monetize. Within six months, it became

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