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The growing awareness of the value among parents wanting to develop and inspire their child’s interests is not only driving more companies to develop educational products but pushing sales.

According to a report by Global Market Insights the STEAM (Science, Technology, Engineering, Arts and Mathematics) toy market is projected to reach $13 billion by 2032. Among the toymakers meeting the demand is Assaf Eshet, CEO and founder of Clixo , a flexible, origami-inspired magnetic system that was recently named one of Time magazine’s Best Inventions of 2025. As an industrial designer who has worked for some of the top names in the toy industry, Eshet said his mission has always been to create toys that inspire exploration rather than dictate outcomes

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