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Be yourself, unless you feel like being something else.

This is now an established Minor League Baseball promotional strategy, as teams across the country regularly assume alternate identities in lieu of their day-to-day primary identities. These alternate identities often have a local connection, with teams celebrating their region's culinary specialties, cultural touchstones, geography, industries, notable residents and more.

This article, which will be updated regularly throughout the offseason, features every new alternate identity unveiled in advance of the 2026 campaign. Bookmark this page so you can remain up to date on Minor League Baseball's colorful and off-kilter alternate identity landscape.

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