Bribing with free beer is the new trend in college football. The Rice Owls attempted it on Saturday to boost attendance for the North Texas game. The Owls believed that the attention-grabbing promotion tactics could help sell 23000+ unsold tickets, but the results reveal a completely different story.

On Saturday’s blowout 56-24 loss to Mean Green, the Owls sold free beer, as many as three plastic cups of Busch, with one cup per visit. For a stadium capacity of over 47,000, the program was seeing only 20,000-22,000 attendance at its home games. Throughout the season, the attendance has been dismal.

The tactic did help Rice on that front. The official attendance for the game was 24,598. However, it failed to deliver on the promise. Steve Helwick of Underdog Dynasty reported on X that

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