There was a time when Jeffrey Kalinsky never thought he would open another store. The beloved American boutique he founded, Jeffrey, closed its Atlanta, New York and Palo Alto stores in 2020 in the thick of the pandemic. But, as it turns out, he just loves fashion too much. A new Jeffrey store will open its doors in Atlanta next year, on August 2 — the same city and on the same date that the original store opened.

“It’s been a siren song. Immediately, after the stores closed, I kept dreaming. There was just a pull,” says Kalinsky, who opened his first store in 1990 and spent 30 years as one of fashion’s most well-known merchants in the US. In the years following Jeffrey’s shuttering , he worked for two years at Theory as its chief merchant and creative officer. He shares that he’d scrol

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