MILAN – Amiri is opening its first European flagship store, in Milan.

Located on the corner of Via della Spiga and Via Sant’Andrea, it was designd by the brand’s founder and creative director Mike Amiri , and realized by Milanese architectural studio PconP.

The store follows the opening of the brand’s European headquarters in Milan earlier this year, marking the brand’s increased focus on the country and the continent.

The interior design is evocative of classic luxury hotels, or private residences in the Hollywood Hills – also evoking a movie set.

The unit juxtaposes natural textures of wood and travertine and limestone on a checkered quartz floor, reminiscent of 1920’s architecture.

Amiri footwear is displayed against pale green-toned onyx walls and shelves, tactile banquet

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