Jeremy Clarkson bans product from his pub for being ‘not 100% British’

• Jeremy Clarkson bans non-100% British cakes from his pub, The Farmer’s Dog, to support British farming • The pub now stocks a UK-made ketchup after previously banning it for lack of fully British-sourced options • Clarkson admits his strict British-only ingredient policy increases costs, but he remains committed to the principle

Jeremy Clarkson has taken his ‘100% British’ pub campaign to a whole other level.

The 65-year-old Clarkson’s Farm star opened his own Farmer’s Dog boozer well over a year ago, and has remained committed to making sure everything they sell uses ingredients within a 16-mile radius of the venue.

He’s extended that local produce rule to customers bringing in their own birthday cakes, meaning they’re banned unless they follow the same strict guidelines.

As rep