Black Friday is easily the best time to buy Apple products, and even though the shopping holiday is still a few days out, the deals are already pretty great. Don't thank the Apple Store for that: Third-party retailers are the ones offering the biggest discounts. (Apple's 2025 Black Friday deal is just its usual free gift card promo.)

For the best selection of Apple deals, head to Amazon: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target were matching some, but not all of its offers.

If you'd happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart's wares. It has some exclusive deals on last year's Apple Watch Se

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