As the 2025 holiday season begins, retailers are trying to reach a customer who is both value-driven and increasingly unforgiving. Effective supply chain strategies will be essential to meet this demand.

After two years of inflation and rising living costs, consumers are entering the holiday season more value-conscious than ever. Sentiment remains fragile, impacted by economic uncertainty. Tariff volatility has added another layer, especially for consumers in the US, where prices are edging up. This heightened sensitivity is now colliding with a retail sector navigating tougher margins, earlier promotions and more demanding delivery and returns expectations.

According to marketing platform Klaviyo’s recent Black Friday and Cyber Monday European Forecast report, which surveyed 1,750 consu

See Full Page