More Americans than ever are expected to go shopping this Thanksgiving weekend , many of them looking for holiday gifts and Black Friday bargains.

No retailer is more synonymous with holiday shopping than Macy’s, whose flagship New York department store was the setting for the classic 1947 film “Miracle on 34th Street.”

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But Macy’s is navigating a challenging season for consumers and retailers this year, as are its competitors.

CEO Tony Spring recently told NBC News the company’s focus is on offering shoppers a range of options.

“Hopefully people are feeling like they have an opportunity to invest in gifts this season, and if they’re having to be frugal, if they’re having to be careful, if they’re having to make

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