NEW YORK (AP) — Greenville native Jimmy Donaldson is teaming up with one of the nation’s largest philanthropies to make a difference in child labor.

Beast Philanthropy, the charitable organization started by MrBeast founder Jimmy Donaldson, and the Rockefeller Foundation announced a strategic partnership Monday. The idea is to pair Donaldson’s unique ability to capture youth attention spans with the foundation’s 112-year history of using its resources and technology to tackle global problems.

Speaking together ahead of a Nov. 21 video shoot at MrBeast’s Greenville, North Carolina, studio, the partners complimented the respective strengths they hope to exchange with each other.

“I’ve spent my entire life making YouTube videos. They’ve spent their entire lives helping people,” Donaldson

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