WUKA has launched its Black Friday Campaign to tackle period stigma in sport (Image: WUKA)

A period-proof pants brand backed by Olympic swimmers has launched a major Black Friday sale with discounts of up to 40% off. WUKA is using the shopping event to tackle period stigma in sport, as new research shows one in two girls drop out of sports due to their periods.

The B Corp-certified reusable period pants brand is offering significant savings whilst promoting empowerment. Fresh data reveals that 71% of girls avoid physical activity during their period, with half abandoning sports entirely by their teens due to fears about leaks, embarrassment or lack of access to products.

Supported by Olympians including Hannah Miley MBE, the Black Friday promotion aims to make period underwear mor

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