Fragrance is a fail-safe holiday gift idea.

The thoughtful selection of a scent, says Jane Nugent, senior vice-president of merchandising at Sephora Canada, can showcase a true familiarity or a favourite memory with a gift recipient.

“Fragrance offers a deeply personal gifting experience, capable of evoking cherished memories, specific places, or deep emotions,” Nugent says.

There’s just one catch: how do you choose the right one?

According to Nugent, it’s important to consider both personal style and existing scent preferences when making a selection.

“Determine if they gravitate toward fresh, clean aromas or prefer warmer, more sensual profiles,” Nugent says. “Subtle cues, such as their preferred candle scents or travel destinations, can provide valuable insights.”

In the absence

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