Fragrance is a fail-safe holiday gift idea. Article content

The thoughtful selection of a scent, says Jane Nugent, senior vice-president of merchandising at Sephora Canada, can showcase a true familiarity or a favourite memory with a gift recipient. Article content

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“Fragrance offers a deeply personal gifting experience, capable of evoking cherished memories, specific places, or deep emotions,” Nugent says.

There’s just one catch: how do you choose the right one?

According to Nugent, it’s important to consider both personal style and existing scent preferences when making a selection.

“Determine if they gravitate toward fresh, clean aromas or prefer warmer, more sensual profiles,” Nugent says. “Subtle cues, such as their preferred candle scents o

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