Holiday shopping is in full swing, and artificial intelligence is becoming a go-to tool for gift hunters.

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“AI is really having a moment,” said smart shopping expert Trae Bodge of truetrae.com.

Experts say it’s changing how people shop, with Intuit QuickBooks reporting that AI use for holiday shopping is up 70% over last year.

Bodge said AI tools such as ChatGPT can help shoppers brainstorm gift ideas for hard-to-buy-for friends and family.

“If you’ve never tried to use AI for holiday

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