PHOENIX -- For the first time since the team's inception in 1997, the Phoenix Mercury rolled out a rebranded image Monday with new uniforms and logos that pay homage to their storied history.

The new logo and uniforms, two of which come out Tuesday, were revealed during a private event in Phoenix on Friday night. The goal was to modernize a logo that the organization believed was true to the 1990s and limiting in what the franchise could do with it, Mercury president Vince Kozar told ESPN.

"We wound up really being guided by this idea of wanting to modernize it instead of just come off the top rope out of left field with something different," he said.

When the team took a hard look at its original logos, it realized it had only two that could be used along with a script wordmark. That

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