People Are Injecting Salmon Sperm Into Their Faces and Calling It Skincare

Somewhere between Botox and vampire facials, a new beauty trend has washed ashore: salmon sperm injections. Yes, those words are correct. No, the internet is not okay.

Clinics across the UK are now offering polynucleotide injections, tiny fragments of trout or salmon DNA that get slipped beneath the skin with the promise of regeneration. The BBC reports that the idea behind the treatment is fairly simple. Fish DNA shares enough similarities with ours that it can nudge sluggish cells into producing more collagen and elastin. Fans say the result is smoother, healthier, “Benjamin Button but make it subtle” skin.

Celebrities are fueling the frenzy. Charli XCX told millions of followers she’s “done with fillers” and onto polynucleotides. The Kardashians love it. Even Jennifer Aniston joked ab