OpenAI announced a new tool called "shopping research" on Monday, right as consumers will be ramping up spending ahead of the holiday season.

The startup said the tool is designed for ChatGPT users who are looking for detailed, well-researched shopping guides. The guides include top products, key differences between the products and the latest information from retailers, according to a blog .

Users will be able to tailor their guides based on their budget, what features they care about and who they are shopping for. OpenAI said it will take a couple of minutes to generate answers with shopping research, so users who are looking for simple answers like a price check can still rely on a regular ChatGPT response.

When users submit prompts to ChatGPT that say things like, "Find the quiet

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