OpenAI’s social app Sora launched with a controversial feature called Cameo , allowing users to deepfake themselves or others (with permission). The feature had a tenuous rollout — Martin Luther King Jr.’s estate had to get involved, to give you an idea of what went on — but now it faces a new challenge.

Apparently, Cameo — the app where you buy custom video messages from celebrities — can claim the trademark of the word ‘cameo.’

U.S. District Judge Eumi K. Lee imposed a temporary restraining order that blocks OpenAI from using the word “cameo,” as well as any similar-sounding words or phrases, on Sora.

The temporary restraining order issued on November 21, 2025 is set to expire on December 22, 2025, at 5:00 p.m. A hearing on the matter is scheduled for December 19, 2025, at 1

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