Career Grand Slam winner, Rory McIlroy, has ambitions far beyond the golf course. As the dynamics between fans, athletes, and brands evolve, McIlroy is helping reimagine the fan experience and in doing so, driving a powerful transformation for the business of sports. McIlroy, along with his business partner, Todd Sisitsky, share the strategy behind TPG Sports, as well as ways to uncover new pathways for growth and opportunities to develop deeper connections with consumers.

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