As ads for deep discounts on laptops, cashmere sweaters, and pricey skin care bombard our social-media feeds, grassroots organizers are calling for two boycotts to protest the Trump administration’s policies and the widening income-inequality crisis. The Mass Blackout and We Ain’t Buying It campaigns are asking more than 186 million people in the U.S. who say they are planning to shop between Thanksgiving Day and Cyber Monday to skip purchases in the coming days.

Consumer boycotts have a long history in this country and have often been a tool to exert political pressure, and the most successful ones have been sustained campaigns with clear goals that generate negative publicity for corporations or hit their bottom line. Building on the momentum of the No Kings protests, which

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