Summary • Stephen Curry ended his partnership with Under Armour due to frustration over perceived "underinvestment" in his signature basketball brand
Stephen Curry ended his partnership with Under Armour due to frustration over perceived "underinvestment" in his signature basketball brand • The final catalyst was the brand's failure to sign Caitlin Clark, despite Curry personally advocating for the star
The final catalyst was the brand's failure to sign Caitlin Clark, despite Curry personally advocating for the star • The separation is a major setback for Under Armour’s basketball division and leaves Curry as a high-profile sneaker free agent
The separation is a major setback for Under Armour’s basketball division and leaves Curry as a high-profile sneaker free agent
The surprisi

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