Ashley and Hollie from Glamify Fashion (Image: Andy Teebay)

An online fashion brand has opened its first retail home. Married couple Ashley Ali and Hollie Cassidy set up Glamify Fashion after selling their fashion brand MissPap to Boohoo in 2019. The husband-and-wife team then launched Glamify Fashion after "spotting a need for more affordable clothing which still looked expensive".

Ashley said: "It [Glamify] is providing a full one-stop destination for the whole outfit, for whatever that is, whether it's casual, day-to-day going around the shops or lounge wear for coffee shops and doing a school run. Or whether it's a go-to event, for holiday wear. It initially started off as an idea to provide affordable convenience."

Now, the brand has opened its first physical store , which Ashl

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